Tuesday, October 24, 2006

Guruji to take on Google in India

Here comes the very Desi local Internet search engine named, guruji.com, started by two ex-IIT Delhi alumni, Anurag Dod and Gaurav Mishra. The objective is to serve all Indian result as local as possible with the focus of capturing Indian market and to satisfy Indian web consumers.

Guruji.com is the first crawler based search engine for India and India related content with proprietary algorithm which automatically identifies India related content on the web and organizes it in such a way that you get the most relevant results fast.

The technique is to stores only the India related content after crawling and throws out the irrelevant (non-Indian) data which allows Guruji to crawl more, go deeper and hence index more India related data. They also have supporting directory of Indian web sites.

Even though it's still in beta stage but I like the speed with which it serves the result. I think it has capability to become the Baidu of India. What do you say ??

FYI: According to a study done by Internet and Mobile Association of India (IMAI) there are about 65 million people who use search engines in India regularly.

No comments: